UNFI is one of the largest distribution companies in the U.S. that distributes to over 43,000 customer locations, including natural product superstores, independent grocery stores, conventional supermarket chains, e-commerce retailers, and food service customers. This year they hosted an exclusive competition called the UNFI Wellness CBD Pitch Slam.
The UNFI CBD Pitch Slam creates a platform for the UNFI retailers to review current and emerging CBD brands distributed by UNFI. Each brand is given five minutes to present to a range of sales team members as well as retailers in attendance. Aside from the Pitch Slam, it also hosts discussions to bring more awareness and education around CBD and how it can contribute to healthy lifestyles.
In this unique pitch competition, the audience helps to select the winning pitch through a live online voting process. When it came time to tally up the votes, Complete Hemp stood out among all the other brands and was named the Pitch Slam Winner. This means that, out of all the other brands, Complete Hemp set the new standard with retailers who understand the importance of quality, clean ingredients and effectiveness of our products. From farming practices to sustainable packaging, as well as our commitment to philanthropy and our overall mission, we were proud to make an impression on all of the judges.
To be appreciated by consumers is always humbling and has always been a drive for us to continually improve and serve. But being recognized by the retailers themselves brings another level of inspiration. The following is a recap of everything that we presented during our pitch slam presentation to become the winner.
Quality You Deserve
We believe that our partners and consumers deserve only the best. This is why quality is at the top of our priority list. Nothing goes to the shelf without a stringent quality check. Every single detail is well-thought-out to create a clean, non-toxic CBD product to be enjoyed.Our products are paraben-free, preservative-free, gluten-free, vegan-friendly, and non-GMO. We only use U.S. industrial hemp grown from our partnered farms under various state and federally approved departments of agriculture, industrial hemp programs.
Moreover, Complete Hemp products undergo third-party lab testing to ensure unbiased findings. We test our USA-grown hemp extracts before we infuse them into our products, and then test every final batch we make with an accredited, independent lab. Our testing includes cannabinoid profile, terpenes, heavy metals, micro toxins, microbiological activity, pesticides, and residual solvents. All the details are made available on our website to bring transparency and trust.
Transparency You Can Trust
Retailers understand the value of supply chain and this is perhaps one of the reasons why Complete Hemp resonated with them during the competition. We are vertically integrated from the soil to the finished product. This allows us to further ensure quality and to make sure that we have the capability to be transparent every step of the way.
As well, Complete Hemp is Leaping Bunny certified, which means we are 100% animal cruelty-free down to manufacturer level. Leaping Bunny is the global gold standard for cruelty-free consumer products. It is one of the most recognized certification seals in the world. We’ve obtained Leaping Bunny certification by completing and passing a rigorous application process, which includes chain checking for animal testing and accepting ongoing independent audits to ensure compliance.
Giving Back and Saving Lives
Complete Hemp is not only dedicated to producing the best in the market, we are also committed to making a difference in the world. Our philanthropic efforts include a strong partnership with the Gift of Life International. Through this, we help facilitate free heart surgeries for those in need; primarily children suffering from heart defects. To date, the Gift of Life International has saved over 37,000 children from all over the world. To help keep that number growing everyday, we lovingly donate a portion of every purchase of our products.
To add to that, we’ve set up an exclusive program to honor our everyday heroes. This program is available to all first responders (including police, firefighters, and EMT), the Military (including active duty, veterans, and dependents), and Teachers (including Pre-K, K-12, and Professors)
Once again, it’s truly humbling and gratifying to be recognized as the number one CBD brand by people who understand why we do what we do. What’s important to them is important to us and vice versa. We will continue to deliver on our promise to keep the highest standards of quality, transparency and efficacy, because we truly believe that everyone deserves the best.